In August 2013, Google and all of its services came down for two to
three minutes. Internet traffic as a whole went down by a massive 40
percent. A similar incident occurred in May 2009. Not for a day, but for
a few minutes. So, if Google goes down for a day what will likely
happen?
Jumia Travel shares five of these things.
1. You cannot Google anything
The
internet is a huge information dish. You can get any information you so
desire by just googling. Many of us have taken this for granted. When
Google is unavailable, this is one of the things you would be unable to
do. You may result to alternatives whose results may not be as good as
Google.
2. Business will lose customers
Today,
many customers google services they want. From the results, they can
select a business to provide the services. Businesses will definitely
lose these set of customers. And because we are in the internet age,
this is likely to have a ripple effect on turnover.
3. Revenue loss
Since
you are losing customers, it follows that you will experience a dip
in revenue. This may not be immediate. The revenue loss occurs over
time.
4. No need to worry about SEO
Due
to the fact that many businesses want to rank better on Google, they
optimise their content by employing the services of SEO specialists.
With Google down, you do not need to worry about SEO. You can simply
post and share your content.
5. Significant drop in internet traffic
Google
contributes significantly to internet traffic. So, if you get 10,000
visits daily, it may reduce to 5,000. This will mainly affect websites
that have high Google ranking because of their strong SEO.

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